The ad quality could lower cost-per-click by 40% or more. The ad could help the advertiser receive more bids in the auction. The ad click-through rate could lead to a higher Ad Rank. The ad could increase the cost-per-click for the advertiser. The correct answer is: The ad click-through rate could lead to a higher […]
It helps make sure they’re using their budget to determine which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user. It uses landing pages to determine which auctions they should compete in so they’re competing in the right auctions, at the right bid, for […]