What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Download Google Ads Display Certification Exam Answers (PDF)

Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?

Image ads and AMPHTML ads Image ads and AVHTTPS ads Video ads and AMPHTTP ads Video ads and AMPHTML ads Download Google Ads Display Certification Exam Answers (PDF)