- Changes to attribution model
- Changes to discrepancy model
- Changes in competition or seasonality
- Changes to default browser
- Changes to ads
The correct answer is:
- Changes to attribution model
- Changes in competition or seasonality
- Changes to ads
Related Post
In the world of digital advertising, how would a tag be defined?
It would be defined as a small snippet of code that’s placed on every page of a website. It would be defined as a small snippet of code that’s placed on the conversion page of a website. It would be defined as a large snippet of code that’s placed on the conversion page of a […]
A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car
How would you turn marketing insights into action?
By shifting budgets from well-performing channels to underperforming channels. By increasing the frequency of underperforming ad creatives. By focusing on the right audience for the message shared in that stage of the buying journey. By increasing investment in an underperforming channel. The correct answer is: By focusing on the right audience for the message shared […]