- Media mix optimization
- Targeting optimization
- Bidding optimization
- Channel optimization
The correct answer is:
- Targeting optimization
- Bidding optimization
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What should you do to set up the value of an online conversion action?
You should always set the value as $1, regardless of the value of the lead. You should assign the value as $20, if the average value of a lead is $20. You should always set the value as $0, regardless of the value of the lead. You should assign the value as $200, if the […]
A marketing manager is closely monitoring their data to see how effectively their ads are driving online sales and generating leads through sign-ups. When the marketing manager compares Google Ads data with their offline data, they see a difference in the number of sign-ups in Google Ads vs. their offline data source. Assuming everything is working as intended and the issue lies with when a conversion was counted, what’s likely causing this data discrepancy?
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To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
Broad match Exact match Phrase match Negative match The correct answer is: Broad match