By aiming to achieve an average return on ad spend (ROAS) equal to a desired target. By automatically limiting conversions that don’t align with a desired bidding strategy. By being the safest bidding strategy for all business types to optimize their bidding. By using machine learning to capture as many conversions as possible within a […]
The campaign is using data-driven attribution to automate tasks. The process has all the necessary data. The campaign is using basic tasks, then software, to automate those tasks, and the process has all the necessary data. The campaign is using rules-based attribution and software to achieve desired AI-friendly outcomes to influence the process and avoid […]
You’d describe it as a tag snippet for Google Shopping that’s needed for tracking. You’d describe it as a JavaScript framework, also known as gtag.js. You’d describe it as what will replace Tag Manager, which has less accurate data. You’d describe it as being used to deploy and modify both Google and third-party tags. The […]