What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.

Responsive Display Ads Uploaded image ads Efficiency (1) Control (2) Download Google Ads Display Certification Exam Answers (PDF)

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Retention-focused bidding Consideration-focused bidding Conversion-focused bidding Awareness-based bidding Download Google Ads Display Certification Exam Answers (PDF)

Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?

In-Market audiences Demographic targeting Custom Affinity audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)