What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?

Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)

Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos. Sherry wants faster ads, that are lighter in load. Sandy wants to create safer ads and reduce the risk of malware. Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns. […]

Colin wants to get the word out about his newest product. He’s planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose “Build awareness” as his marketing objective?

He wants to get his newest product in front of as many people as possible. He wants to create dynamic call-only ads to reach specific audiences. He wants to use Google’s automation technology to grow direct sales of his products. He wants to engage users who intend to purchase his products and are actively researching […]

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Demographic targeting Custom Intent audiences Dynamic remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)