- Get Found, Convert, Analyze
- Attract, Engage, Close
- Attract, Engage, Delight
- Attract, Convert, Close, Delight
Download HubSpot Inbound Certification Exam Answers (PDF)
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Who At Your Company Will Buyer Personas Most Benefit?
The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]
When You Use Jobs Theory To Develop A Timeline Of Events, Where Does That Timeline Start?
The first time a potential employee hears about your company. The first time a potential customer realizes they have a need. The day your company was founded. The day you were hired into your current role. Download HubSpot Inbound Certification Exam Answers (PDF)
What Kinds Of Information Does Your Customer Service Team Likely Need Included In Each Persona?
They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by that persona. The persona’s full contact information and purchasing history so they know how to respond to service calls from them. The parts of your offering that the persona likes most and least. Download HubSpot […]