True or false? Using people’s information in inbound marketing is not inherently unethical.

Fill in the blank. Explicit segmentation is synonymous with ______.

Behavioral marketing Strategy Correlation Causation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You’re on a social media team for a outdoors brand called Appalachia. They’ve decided to revitalize their Pinterest account and see if they can engage customers there. What ways might you bring inbound marketing into the content creation process for this channel? Select all that apply.

Instead of posting repetitive photos of your traditional (but oh-so-comfy) hiking boots, feature ways customers can use your products. Feature stunning photos of sunrise hikes and crackling campfires. Post the same content you post on your Instagram or Facebook accounts. Because that content already resonates with customers on those channels, it will most likely resonate […]

True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)