True or false? Using people’s information in inbound marketing is not inherently unethical.

What should you consider when identifying a marketing channel to test? Select all that apply.

Target audience Your goals KPIs (key performance indicators) Available resources to create promotional assets Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What role can attribution play in your reporting strategy? Select all that apply.

Marketing attribution can help you identify your highest and lowest performing pieces of content. Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content. Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire […]

Fill in the blank: A negative persona is a person who_______.

isn’t a good fit for your business. speaks negatively about your business. is the exact opposite of your buyer persona. you have not gotten the chance to talk to. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)