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Google Ads Video Answers

Which two video formats are available on Google Video Partners? (Choose two.)

April 6, 2020Knowledge GlassComments Off on Which two video formats are available on Google Video Partners? (Choose two.)
  • YouTube masthead
  • Bumper ads
  • 30-second non-skippable
  • TrueView for action

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Which statement is true about non-skippable in-stream ads?

April 6, 2020Knowledge Glass

Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are available in auction or as a reservation buy. Non-skippable in-stream ads can be bought on target CPM or CPD. Non-skippable in-stream ads are six-second ads that show before a video. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

April 6, 2020Knowledge Glass

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]

Google Ads Video Answers

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

April 6, 2020Knowledge Glass

Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership. Download Google Ads Video […]

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Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
Which two Google audience solutions use first-party data? (Choose two.)

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