Google Ads Measurement Answers

To describe Google Tag Manager, what two capabilities would you choose? Choose two.

Sara TaylorComments Off on To describe Google Tag Manager, what two capabilities would you choose? Choose two.
  • You’d say it can only be used to deploy and modify third-party tags.
  • You’d say it has collaboration and versioning capabilities.
  • You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages.
  • You’d say it allows you to quickly and easily update tags on your website or mobile app from a web interface.

The correct answer is:

  • You’d say it has collaboration and versioning capabilities.
  • You’d say it allows you to quickly and easily update tags on your website or mobile app from a web interface.

Related Post
Google Ads Measurement Answers

To turn marketing insights into action, what action should you take?

Sara Taylor

You should increase the frequency of underperforming ad creatives. You should increase investment in an underperforming channel. You should focus on the right audience for the message shared in that stage of the buying journey. You should shift budgets from well-performing channels to underperforming channels. The correct answer is: You should focus on the right […]
Google Ads Measurement Answers

For what reason might an advertiser opt to use enhanced conversions for leads?

Sara Taylor

Because enhanced conversions for leads can improve the measurement of online conversions. Because enhanced conversions for leads can use third-party data to improve their offline lead measurement. Because enhanced conversions for leads can track sales that happen off a website from website leads. Because enhanced conversions for leads can track sales and events that happen […]
Google Ads Measurement Answers

What does the term attribution mean when used to describe an advertising-related occurrence?

Sara Taylor

Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral. Attribution means determining how much credit each step of a process should receive. Attribution means determining how much cost each channel requires. The correct answer is: Attribution means determining […]