Fill in the blank. To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

How is your product’s “job to be done” tied to your customer’s personal identity?

Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll […]

When Should You Focus On Delighting People?

From the very first moment someone interacts with your business From the moment they become a customer to delight them into promoters At the beginning of the sales process After they have used your product or service Download HubSpot Inbound Certification Exam Answers (PDF)

True Or False? An Inbound Sales Strategy Aims To Connect With Buyers When They’re In The Decision Stage Of The Buyer’s Journey.

True False Download HubSpot Inbound Certification Exam Answers (PDF)