Fill in the blank: The secret to success when deploying friction intentionally is to make sure the amount of friction matches ______.

Which secondary bid strategy should they select?

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True or false? Friction can be used to describe challenges that hold back your internal teams as well as challenges that hold back your customers.

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What is the difference between a customer-in strategy and a function-out strategy?

A customer-in strategy focuses on providing an excellent experience to customers, while a function-out strategy focuses on enabling internal teams within their current confines. A customer-in strategy focuses on bringing customers into your flywheel, while a function-out strategy focuses on more mathematical approaches to increasing revenue. A customer-in strategy prioritized the needs of your customer-facing […]