Fill in the blank: The secret to success when deploying friction intentionally is to make sure the amount of friction matches ______.

Situation: The Lucky Nickel Construction Company recently hired a RevOps professional named Abeeku. He has discovered that the sales department and the customer support department have two different systems for tracking customer information and that the two aren’t connected in any way. He would like to get both departments onto the same system, but in the meantime he is focusing on integrating the two systems so they can share data. This is an example of:

Process definition Data governance Tech stack management None of the above Download HubSpot Revenue Operations Certification Exam Answers (PDF)

Fill in the blank: The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around _____.

generating revenue delivering a remarkable customer experience creating online content closing more sales Download HubSpot Revenue Operations Certification Exam Answers (PDF)  

What four elements should your sales playbook include?

Required behavior, factual outcomes, inspectable actions, and buyer-centric focus What your sales reps need to know, what they need to do, what they need to say, and what they need to show An ideal buyer profile to help your reps identify good leads, an outreach strategy to help them connect with good leads, a qualification […]