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Google Ads Display Certification Answers

What can the Performance Planner recommend?

April 5, 2020Knowledge GlassComments Off on What can the Performance Planner recommend?
  • Applying bid adjustments to specific locations
  • Including or excluding “Google search partners”
  • Using “Target impression share” as an automated bid strategy
  • Campaign-level Target CPA (cost-per-acquisition)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?

April 5, 2020Knowledge Glass

Google Display Ads delivers advertising only on websites that partner with Google’s Display network. Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important. Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google. Google […]

Google Ads Display Certification Answers

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

April 5, 2020Knowledge Glass

His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation. […]

Google Ads Display Certification Answers

What does Performance Planner automatically do?

April 5, 2020Knowledge Glass

Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget Download Google Ads Display Certification Exam Answers (PDF)

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What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What can the Performance Planner assist you with?

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