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Google Ads Display Certification Answers

What can the Performance Planner recommend?

April 5, 2020Knowledge GlassComments Off on What can the Performance Planner recommend?
  • Applying bid adjustments to specific locations
  • Including or excluding “Google search partners”
  • Using “Target impression share” as an automated bid strategy
  • Campaign-level Target CPA (cost-per-acquisition)

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?

January 26, 2021Knowledge Glass

Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

April 5, 2020Knowledge Glass

At least 30 conversions on Display or at least 50 conversions on Search. At least 100 conversions on Display or at least 50 conversions on Search. At least 50 conversions on Display or at least 30 conversions on Search. At least 50 conversions on Display or at least 100 conversions on Search. Download Google Ads […]

Google Ads Display Certification Answers

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

April 4, 2020Knowledge Glass

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Employment targeting allows you to serve your ads only to those people who work in a specified field. Location targeting allows your ads to be served […]

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What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
What can the Performance Planner assist you with?

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