Explain your history in detail. Show the ROI you can bring your customers. Create emotional alignment between your business and your prospects and customers. Explain the value of your products and services and how you’re the best at what you do. Download HubSpot Content Marketing Certification Exam Answers (PDF)
Create emotional appeal through your content Be consistent and authentic Use the third-person point of view Your story should be clear and concise Download HubSpot Content Marketing Certification Exam Answers (PDF)