Fill In The Blank: The Above Graphic Uses A ___________ To Help Organize Hosted Files.

You’re The Marketing Director For A Global Financial Company. The Holidays Are Approaching And Your Boss Wants To Improve The Company’s Bottom Line By 7%. You Host A Team Meeting Where The Goal Is To Identify Opportunities To Test, Then Assign Tasks To Team Members To Start Implementing Right Away. Is This Approach Correct?

Yes, the entire team is present and participating. Yes, but make sure to assign the test to the appropriate team members. No, ideation and implementation should be done in separate meetings. No, you need approval from your boss before running a series of tests. Download HubSpot Content Marketing Certification Exam Answers (PDF)

Fill In The Blank: The Goal Of A Marketing Test Is To _____________.

continuously optimize your channels find a system that works and stick with it show your competitors that you know what you’re doing All of the above Download HubSpot Content Marketing Certification Exam Answers (PDF)

What Does An UTM Parameter Help You Identify?

Lifecycle stage Lead attribution Company name Content medium Download HubSpot Content Marketing Certification Exam Answers (PDF)