Google Ads Search Certification Answers

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Sara TaylorComments Off on Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
  • Make use of the expanded daily update frequency
  • Stay focused on certain keywords
  • Receive information on general trends
  • Apply recommendations across multiple layers of his advertising strategy

Or

  • Receive daily updates on average position
  • Receive tailor-made auction insights
  • Easily prioritize across the different optimization opportunities
  • Receive information on general trends

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Google Ads Search Certification Answers

Jimmy has completed the headline section of his text ad and is now writing the description section. What are three factors that Jimmy should include in the description section of his text ads? Select 3 Correct Responses

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Highlighting what makes his business unique A variety of emoji to catch the attention of potential customers Encouraging potential customers to take action A mention of prices, promotions, and exclusive offers More landing pages to visit The correct answer is: Highlighting what makes his business unique Encouraging potential customers to take action A mention of […]
Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

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Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

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Bids does this and it’s determined by how much marketers will pay for a click. Asset impact does this, and it’s based on sitelinks and image assets. Ad Rank does this, and it’s based on a variety of factors to show useful ads. Ad quality does this, and it’s based on ad and website relevance. […]