True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing.

How does the linear attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

You’ve just joined the blogging team for a new fashion retailer called VintageVines. What are some strategies you could adopt to reach and resonate with your target audience? Select all that apply.

Fully understand your persona and what they like to read about. Develop a unique brand voice and tone. Write at least one blog article a day to prove to your audience that you’re a thought leader. Use a blogging layout that makes it easy for the reader to locate evergreen content. Download HubSpot Inbound Marketing […]

When is an appropriate time to conduct a buyer persona interview?

When the prospect is evaluating your solution A year after the customer purchased your solution After the customer went through onboarding After the customer completed the sales cycle, but before they go through onboarding Download HubSpot Inbound Marketing Certification Exam Answers (PDF)