HubSpot Inbound Marketing Certification

True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.

Knowledge GlassComments Off on True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.
  • True
  • False

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HubSpot Inbound Marketing Certification

Which of the following content would be the most helpful to Dog-owner Dia in the decision stage? Review the following scenario to answer the question.

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A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with A YouTube video that provides recommendations on healthy dog food A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian A case study that shares how a company helped a first-time dog owner […]
HubSpot Inbound Marketing Certification

Which of the following is an example of someone in the awareness stage of their buyer’s journey?

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Dog-owner Dia struggles to handle their dog while walking because it whines and barks whenever another dog approaches. Dia wants their dog to stop this behavior, but isn’t sure why their dog is behaving this way. Dia watches a few YouTube videos and learns their dog is suffering from anxiety. Dia gives the dog anti-anxiety […]
HubSpot Inbound Marketing Certification

Which of the following is an example of a buyer’s journey?

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Dog-owner Dia is a first-time dog owner that rescued an adult dog from a local shelter. They work from home and enjoy playing with their dog on breaks. They enjoy watching dog training YouTube videos and subscribe to channels like “The Pawfect Pup” and “Ruff Life”. Dog-owner Dia hired a local dog trainer to teach […]