True or false? Scale should be a top priority for all companies, even early-stage companies who are still defining product-market fit.

Situation: C’est Wot is a Quebecois-British fusion restaurant specializing in jellied eel poutine. To encourage customers to bring their friends, C’est Wot gives first-time visitors buy-one-get-one meal vouchers for their next visit. This is an example of:

Adding force Removing friction Adding good friction Adding bad friction Download HubSpot Revenue Operations Certification Exam Answers (PDF)

Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

Gmail Ads Product Shopping Ads Local Inventory Ads Responsive Display Ads Download Google Shopping Ads Certification Exam Answers (PDF)  

Situation: Charlie’s Pressurized Cottage Cheese Company sells soft cheese products in aerosol cans, making it easy for their customers to put copious amounts of cheese onto fruit, granola, or directly into their mouths. Yum! Unfortunately, the cans occasionally explode in the warehouse before they can be sold to customers. According to The Cost of Poor Quality, what category does this cost belong to?

Internal failure External failure Appraisal Prevention Download HubSpot Revenue Operations Certification Exam Answers (PDF)