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Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Knowledge Glass

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

How might Google Search Ads provide value to Alex?

Knowledge Glass

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex? By showing his ad to people searching for related information about helmets. By linking to Alex’s ad from related social-media groups. By displaying Alex’s ad on a […]
Google Ads Search Certification Answers

What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct Responses

Sara Taylor

Expanded text ads Responsive search ads Performance Max Dynamic Search Ads The correct answer is: Performance Max Dynamic Search Ads