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Google Ads Search Certification Answers

Once Smart Bidding and broad match are implemented, which three campaign best practices should be followed? Select 3 Correct Responses

Sara Taylor

Using responsive search ads Using cross-device reporting Monitoring Quality Score Being mindful of negative keyword targeting Using contextual signals The correct answer is: Using responsive search ads Monitoring Quality Score Being mindful of negative keyword targeting ???? Get all the latest and updated Google Ads Search Certification Exam Answers
Google Ads Search Certification Answers

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

Sara Taylor

Responsive search ads provide greater flexibility. Responsive search ads provide lower eCTR. Responsive search ads provide longer funnels. Responsive search ads provide more relevance. Responsive search ads provide less click fraud. The correct answer is: Responsive search ads provide greater flexibility. Responsive search ads provide more relevance.
Google Ads Search Certification Answers

How does value-based bidding work?

Sara Taylor

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]