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Google Ads Search Certification Answers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure. What action should improve the ad relevance?

Sara Taylor

Adding more negative keywords. Improving the navigation of the landing page. Highlighting product uniqueness. Focusing on connecting to a wider audience. The correct answer is: Adding more negative keywords.
Google Ads Search Certification Answers

Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?

Sara Taylor

Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads The correct answer is: Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads
Google Ads Search Certification Answers

Performance Planner offers two significant benefits for your clean energy company: 1) It uses machine learning to fine-tune forecasting, and 2) Its forecasts are backed by billions of Google searches conducted weekly.

Sara Taylor

A way to identify operational budget to reallocate to marketing Its integration with other budgeting software, such as QuickBooks Its forecasting that is driven by billions of weekly Google searches Its reliance on machine learning for forecasting purposes The correct answer is: Its forecasting that is driven by billions of weekly Google searches Its reliance […]