True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

True or False? When conducting buyer persona interviews, make sure to include your colleagues who were involved in the sales process.

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What is an attribution model?

A measure of the likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A set of statistical rules that helps […]

True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal Website Links.

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