True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

True or false? It’s appropriate to offer monetary incentives for buyer persona interviews.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)