In the bidding keyword report In the performance strategy planner In the bid strategy report In the auction analysis The correct answer is: In the bid strategy report.
What’s a benefit of using Smart Bidding with broad match?
Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user. Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the […]
How does Google AI help marketers maximize search ad performance amidst billions of searches on Google every day?
Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact. Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time. Google AI lets Smart Bidding anticipate which queries will have the highest volume and it […]
You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
Using phrase match Using exact match Using broad match Using keyword targeting The correct answer is: Using exact match.
How can Google AI help marketers reach potential customers?
By predicting the value of every query for the next quarter, thus empowering Smart Bidding to help marketers plan their spend. By equipping responsive search ads to offer recommendations for optimizing marketers’ websites By defining business goals for marketers based on their offline conversion data By recognizing nuance in human language and using that capability […]
Once you have implemented broad match and Smart Bidding, what three campaign best practices should you follow?
Use of contextual signals Use cross-device reporting Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads The correct answer is: Paying attention to negative keyword targeting Monitoring of Quality Score Use of responsive search ads
Which three factors impact a Search ad’s auction-time ad quality?
Bidding strategy Ad relevance Ad Rank Expected clickthrough rate Ad landing page experience The correct answer is: Ad relevance Expected clickthrough rate Ad landing page experience
Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?
Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]
What are three efficient ways that marketers can apply recommendations that impact optimization score?
By reviewing recommendations and adjusting campaign settings accordingly By using “Apply all” to implement all recommendations with one click By reviewing and applying individual recommendations within each category By opting in to apply specific recommendations automatically By reviewing and applying individual recommendations in your Keyword report The correct answer is: By using “Apply all” to […]
Which two asset types can also be served as account-level automated assets?
Dynamic callouts Promotional callouts Call asset Dynamic sitelinks The correct answer is: Dynamic callouts Dynamic sitelinks.