UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting. UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters track an output of something that has already happened. UTM parameters are buttons you put on your site to encourage […]
Which of the following attribution models are best for lengthy sales cycles?
First-touch attribution models Last-touch attribution models Linear attribution models Time-decay attribution models The correct answer is: Time-decay attribution models
Select all that apply. Which of the following UTM parameters should you always add to your tracking URLs?
Medium Term Source Content The correct answer is: Medium Source
Measuring Success in B2B Lead Generation
Measuring success in B2B lead generation is a critical aspect of any business owner’s marketing strategy. In business-to-business relationships, it’s important to have a good system to assess the results of your lead-generation efforts. This article will discuss indicators and measurements for measuring success in B2B lead generation. It will offer insights and strategies for […]
B2B Email Marketing Strategies in 2024
What are the most important B2B email marketing strategies One of the most effective and widely used methods of B2B marketing is email marketing. With the right approach, B2B email marketing practices can help businesses generate leads, nurture relationships, and ultimately drive revenue. Here, we will discuss the best practices in email marketing for 2024 […]
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
Judging ad popularity on social media Comparing Brian’s sales with ad serving data Key aspects of his accounts, including statistics, settings, and industry trends Testing and reporting on the speed of Brian’s websites The correct answer is: Key aspects of his accounts, including statistics, settings, and industry trends.
When creating an ad, how does Greg know what it will look like to his potential customers?
Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview. Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab. As he types in his URL, headline, and description, a preview of the mobile and desktop […]
Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
Target return on ad spend (tROAS) Target impression share Maximize clicks Target cost-per-acquisition (tCPA) The correct answer is: Maximize clicks.
What is one way that Performance Planner helps businesses increase sales?
By providing a discount on all ads after purchasing a license By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario The correct answer is: By maximizing the number of conversions for a spend scenario.
Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
By linking to Alex’s ad from related social-media groups. By including his ad on similar motorcycle accessory store websites. By showing his ad to people searching for related information about helmets. By displaying Alex’s ad on a website that reviews motorcycle helmets. The correct answer is: By showing his ad to people searching for related […]