HubSpot Reporting Certification Answers

Fill in the blank: An attribution model is _____.

the use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices an online advertising method in which marketers place ads on search engine results pages (SERPs) a code that gets generated and stored on a website visitor’s computer when they visit your site the rule, […]

HubSpot Reporting Certification Answers

What information do data dimensions help you access in an attribution report?

A report type that enables you to see the paths customers take to complete conversions The set of rules that determines how credit for revenue and conversions is assigned to touchpoints in conversion paths The graphical representation of conversions in your HubSpot account The reportable metadata about a specific touchpoint in an attribution report The […]

HubSpot Reporting Certification Answers

When should you set up custom analytics views in your sources or pages reports?

You should set this up as soon as ‌you think you may need one. A custom analytics view will only start tracking data the day it’s created and won’t include historical data. You should set this up in the middle of your regional campaigns. HubSpot needs a start and end date to accurately capture and […]

HubSpot Reporting Certification Answers

What is a null value?

A null value refers to a fictional product or service that a company includes in its inventory to maintain a sense of completeness, even though it has no actual use or existence. A null value is a placeholder used for voided or canceled transactions in a company’s accounting records, typically resulting from errors, fraud detection, […]