They are seen by everyone They have higher click-through rate They can come in many different formats They don’t cost too much to set up Download Google Digital Garage Certification Exam Answers (PDF)
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
Internet Position Internet Placement Internet Privatisation Internet Protocol Download Google Digital Garage Certification Exam Answers (PDF)
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
Choosing what images to put on your website Reserving all the social profiles that you will be using for the business Finding people who will link back to your website Keyword Research Download Google Digital Garage Certification Exam Answers (PDF)
When advertising using Search Engine Marketing (SEM), you only pay…
when your ad appears within the search results when a conversion happens on your website when your ad is clicked by someone when someone stays on your website for more than 2 minutes Download Google Digital Garage Certification Exam Answers (PDF)
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Quotation marks Apostrophes Italics Square brackets Download Google Digital Garage Certification Exam Answers (PDF)
Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
Research competitors Create a listing Create an ad Post a link Download Google Digital Garage Certification Exam Answers (PDF)
Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
prioritise highlight hide promote Download Google Digital Garage Certification Exam Answers (PDF)
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Your audience’s data Your audience’s interests You audience’s available income Your audience’s offline behaviour Download Google Digital Garage Certification Exam Answers (PDF)
When building a website for a business, what type of design should it have in order to be ‘mobile friendly’?
A scaled design A visual design A responsive design An integrated design Download Google Digital Garage Certification Exam Answers (PDF)
When looking to create video content for your marketing strategy, what three best practices should you look to include?
Short, technical, include a call to action Relevant, short, entertaining Short, entertaining, include a call to action Short, relevant, include a call to action Download Google Digital Garage Certification Exam Answers (PDF)