It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It gives businesses the opportunity to save money on online advertising It provides customers with value every time they come into contact with a brand, helping build trust It gives businesses an opportunity to collect more data from potential customers […]
Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?
Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]
What type of information can KPIs provide?
Audience segmentation Long-term projections Financial viability Board decisions Download Google Digital Garage Certification Exam Answers (PDF)
Why are search engines a great place for a business to be found?
People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines are a big trend these days Search engines guarantee new customers Download Google Digital Garage Certification Exam Answers (PDF)
What technology do search engines use to ‘crawl’ websites?
Androids Interns Automatons Bots Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following can help a search engine understand what your page is about?
The date it was published The number of images used The total number of words The title tag Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Organic search results The search results page Business directories Display advertising networks Download Google Digital Garage Certification Exam Answers (PDF)
Which of these is an important factor in the paid search auction system?
How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are Download Google Digital Garage Certification Exam Answers (PDF)
Which of these can Google Search Console help you to do?
It helps you increase your social media following It helps you optimise your Google My Business listing It helps you understand which keywords people are searching for on Google It helps you run A/B tests on your home page Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following factors should you consider when optimising your website for search engines?
Colour scheme Recycled content Inspiring business name Site popularity Download Google Digital Garage Certification Exam Answers (PDF)