Communities provide a platform for personal recommendations. Communities help members band together to make decisions. Communities can reduce support costs. Communities offer insight into consumer behavior. Communities make the workload easier for the business. The correct answer is: Communities help members band together to make decisions. Communities can reduce support costs. Communities offer insight into […]
What is one tactic to ensure success in community building?
Focusing exclusively on high-value members Limiting discussions to the brand’s products or services only Encouraging trolls to stimulate debates Responding quickly to first-time posters The correct answer is: Responding quickly to first-time posters.
You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?
Agree, emphasizing the importance of aligning with popular trends and starting on a platform with the largest audience base. Disagree, proposing to choose a platform with the least competition instead. Suggest a balanced approach, considering both popularity and relevance to your target audience. Insist on using the newest, least established platform to be ahead of […]
Select all that apply. Which element(s) are important to consider when developing your community strategy?
The type of community (shared interest or information) Potential issues like spam or trolling Visual design of the community Similar communities members belong to The correct answer is: The type of community (shared interest or information) Potential issues like spam or trolling Similar communities members belong to
How does LinkedIn’s ‘Group Identity for B2B’ work?
It tracks individuals across different websites. It groups members together based on shared professional identity attributes. It relies on third-party cookies for effective functioning. It gives individual-level tracking across sites. The correct answer is: It groups members together based on shared professional identity attributes.
In storytelling, what does the ‘logic of emotion’ mean?
It means that stories should only evoke logical thinking. It refers to stories that are devoid of any emotional elements. It is the understanding that the human brain responds to emotions before logic. It implies that emotional stories are less impactful. The correct answer is: It is the understanding that the human brain responds to […]
Select all that apply. For what reason(s) do we tell stories?
To solidify abstract concepts. To foster brand loyalty. To increase website traffic. To promote and shape ideas. To boost email subscription rates. To inspire and motivate. The correct answer is: To solidify abstract concepts. To foster brand loyalty. To promote and shape ideas. To inspire and motivate.
True or false? When budgeting for social media advertising, you shouldn’t run the same ad across all platforms.
True False The correct answer is: True
True or false? In omnichannel marketing, it’s best to post the exact same content across all social media platforms.
True False The correct answer is: False.
True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.
True False The correct answer is: True