Google Ads Display Certification Answers

Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?

Knowledge GlassComments Off on Advertising With Google Ads Starts With Creating Campaigns Based On Your Business Objectives. Which Campaign Type Would You Pick For Each Of The Following Scenarios?

These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results. These ads show up next to Google […]

Google Ads Display Certification Answers

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Knowledge GlassComments Off on Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Google Ads will automatically create ad messaging based on the campaign type she chooses. The campaign type chosen will determine where her ads appear and the format of those ads. Certain campaign types will only serve ads during particular times of the day and week. Different campaign types have different minimum and maximum budget requirements. […]

Google Ads Display Certification Answers

Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Knowledge GlassComments Off on Barbara’s boss has asked her to use Google Ads to reach as many users searching as possible for terms around the services their business offers. Which keyword match type would help Barbara reach the most search queries that potential clients are using?

Exact Broad Broad-match modifier Phrase Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Knowledge GlassComments Off on Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Including keywords in his ad text Decreasing the bid for the ad Improving the speed of his website Cloning the ad multiple times Download Google Ads Display Certification Exam Answers (PDF)

Google Ads Display Certification Answers

Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Knowledge GlassComments Off on Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.)

Dynamic video insertion More qualified leads Faster loading landing pages Better ad quality Attractive video assets Download Google Ads Display Certification Exam Answers (PDF)