Using a combination of broad match, Smart Bidding, and Responsive Search Ads Reducing and reinvesting paid-search budgets in high-quality image assets Using exact match keywords to help AI-powered Search reach particular audiences Relying on manual bidding for queries that marketers predict will deliver the highest value The correct answer is: Using a combination of broad […]
Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)
With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. With machine learning making the decisions, responsive ads […]