By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]
One that’s done in-store only and doesn’t require the customer to have interacted with your ad. One in which a customer sees and interacts with the marketing manager’s ad, but then doesn’t complete a conversion on their site. One in which a customer sees but doesn’t interact with the marketing manager’s ad, and then later […]