Google Ads Video Answers

Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?

Knowledge GlassComments Off on Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?
  • Customer Match and Similar Audiences
  • Consumer Direct and New audiences
  • Ideal Candidate and CRM audiences
  • General Purchase and Return audiences

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

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Viewers pay three times more attention to relevant ads than those aimed at generic audiences. Viewers served relevant ads were five times more likely to write an online review of the business. Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as […]
Google Ads Video Answers

Match each YouTube Platform innovation with its description.

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Premiers ​Stories YouTube Go VR180 Mobile live streaming Engages audience more casually and frequently through short mobile videos (2) Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after (5) Provides audience with more immersive and engaging experiences (4) Builds anticipation of a video release by providing an upcoming watch page […]
Google Ads Video Answers

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

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YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can use platform tools to build their own brand’s website. YouTube creators can earn income by sharing ads alongside their content. YouTube creators can sign up for use of Google-owned HD camera systems. Download Google Ads Video Certification Exam Answers (PDF)