Google Ads Video Answers

Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?

Knowledge GlassComments Off on Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?
  • Customer Match and Similar Audiences
  • Consumer Direct and New audiences
  • Ideal Candidate and CRM audiences
  • General Purchase and Return audiences

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

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Communicate with the viewer through third-party software. Coordinate secondary marketing channels to follow-up. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their device.   Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which data can you uncover by running a creative experiment using Brand Lift?

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Each ad’s impact on brand awareness, consideration, and ad recall Customized delivery options, special placements, and ad values Notes on each ad’s deficiencies and variants produced from results Every ad’s conversion value, its rank among others, and drop rates Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What’s a key benefit of TrueView for reach?

Knowledge Glass

It helps advertisers maximize views. Its billing method is based on cost-per-view (CPV). It optimizes for impressions instead of views. It’s billed if the viewer watches 30 seconds of the ad. Download Google Ads Video Certification Exam Answers (PDF)