Fill in the blank: Most tools require you have a confidence threshold of ————, in order to declare a winner in an A/B test.

True or False? You should have at least 3 buyer personas.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Creating a buyer persona Journey mapping Implicit segmentation Explicit segmentation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)