- Include CTA offers for each of your personas.
- Use actionable and specific language.
- Design your CTA to stand out.
- Add exit intent pop-ups for each blog.
Set a content distribution goal. Identify your audience’s preferred channels. Run tests for new marketing channels. Align your strategy with sales initiatives. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
Measurable Attainable Relevant Time-bound Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?
Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Use your segmentation to nurture. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)