True or false? Most people prefer using self-service compared to phone support.

How often should you revisit your customer journey map to ensure it’s kept up to date?

Whenever you get an influx of new customers When your business practices change Quarterly Whenever you get negative feedback The correct answer is: When your business practices change.

True or false? Your customer journey map should be written from the perspective of your customer.

True False The correct answer is: True.

Which of the following is NOT an example of an advocacy action?

Writing a case study about a customer Paying your customer to leave you a good review regardless of their actual experience. Writing a blog post about a customer Asking a customer to write you a Yelp review The correct answer is: Paying your customer to leave you a good review regardless of their actual experience.