Match the marketing objective with the TrueView ad format that’s optimized for that objective.

Which TrueView ad format is optimized for lift in ad recall?

TrueView for action TrueView in-stream TrueView discovery TrueView for reach Download Google Ads Video Certification Exam Answers (PDF)

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)

Users can search for specific job opportunities. Users can directly engage with the creators they care about. Users can connect with a community. Users can search for specific ads. Download Google Ads Video Certification Exam Answers (PDF)