Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)

Target CPA (cost per acquisition) Enhanced CPC (cost-per-click) Cost per engagement Target ROAS (return on ad spend) Viewable CPM (cost-per-thousand impressions) Download Google Ads Display Certification Exam Answers (PDF)

What’s an advantage of the reach of Responsive Display Ads?

They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot. They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements. They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements. They allow you to […]

How does Google Display Ads drive marketing results for thousands of advertisers worldwide?

It harnesses best-in-class signals to place ads against the most relevant content. It determines a user’s primary marketing objective, and enables the features and options that will best achieve it. It calculates the number of times an ad is effectively run on test websites, then shows it on all relevant websites. It focuses a campaign on either Gmail, […]