Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Standard remarketing Affinity audiences Dynamic remarketing Custom Affinity audiences  Download Google Ads Display Certification Exam Answers (PDF)

Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?

Reaches users based on their lifestyles, interests, and passions. Shows ads to users based on a combination of declared and inferred data. Connects him with audiences most interested in what he has to offer. Finds users that are similar to an original remarketing list. Download Google Ads Display Certification Exam Answers (PDF)

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

In-Market audiences Demographic targeting Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)