Google Ads Video Answers

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

Knowledge GlassComments Off on Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?
  • Custom Intent audiences
  • Buy Signal audiences
  • Core Customer audiences
  • Life Events audiences

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Google Ads Video Answers

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

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Consumer Patterns Custom Affinity audiences Life Events In-Market audiences Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which statement is true about Bumper ads?

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They’re a 15-second, skippable, in-stream ad format. They’re bought on a cost-per-view basis. They run outside of a video stream. They can be purchased through Google Ads or Google Preferred.  Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

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Motivation: enticement, calls-to-action, engagement Morale: increased satisfaction, higher retention, approval Development: upgrades, pre-rolls, experimentation Action: online conversions, store visits, sales lift Download Google Ads Video Certification Exam Answers (PDF)