Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

TrueView for reach Bumper ads Masthead Outstream video Download Google Ads Video Certification Exam Answers (PDF)

What counts as a view-through conversion in a TrueView for action campaign?

User clicks on an element of the ad and converts within 24 hours. User sees just an impression of the ad and converts within three days. User sees just an impression of the ad and converts within 24 hours. User clicks on an element of the ad and converts within three days. Download Google Ads […]

Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?

Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Parse data, format files, and create reports Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)