Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]
They provide highly accurate real-time data. They deliver comparable brand impact to TrueView for advertisers. They can be purchased by CPD or CP.C They’re most successful with computer-based viewers. Download Google Ads Video Certification Exam Answers (PDF)
Unique reach Ad recall Online conversions Purchase intent Download Google Ads Video Certification Exam Answers (PDF)