Google Ads Display Certification Answers

Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?

Knowledge GlassComments Off on Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
  • Custom Affinity audiences
  • Standard remarketing
  • Custom Intent audiences
  • Dynamic remarketing

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?

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He wants to leverage Google’s automation technology to drive direct sales of his products. He wants to engage with users who intend to purchase his products and are actively researching them. He wants to get his Display Ads in front of as many people as possible. He wants to generate dynamic ads to reach specific […]
Google Ads Display Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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Target impression share Maximize conversions Target return on ad spend (Target ROAS) Maximize clicks Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

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Automated rule generation Automated ad language translation Automated targeting Automated video production Download Google Ads Display Certification Exam Answers (PDF)