Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

More relevance Less click-fraud Greater flexibility Longer funnels Lower eCTR Download Google Ads Search Certification Exam Answers (PDF)

Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

They could increase their email signups from potential students. They could promote videos about the mission of the studio. They could encourage consumers to join their studio. They could bring more people to the studio’s website. The correct answer is: They could encourage consumers to join their studio.  

What are three efficient ways that marketers can apply recommendations that impact optimization score?

By reviewing recommendations and adjusting campaign settings accordingly By using “Apply all” to implement all recommendations with one click By reviewing and applying individual recommendations within each category By opting in to apply specific recommendations automatically By reviewing and applying individual recommendations in your Keyword report The correct answer is: By using “Apply all” to […]