Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Which two benefits do marketers get when they use responsive search ads, broad match, and Smart Bidding together? Select 2 Correct Responses

They are able to save time and reinvest in the priorities they value most. They reach the right user at the right price with ads that are relevant. They automatically create headlines based on content on their organization’s web site. They no longer need to optimize their Search campaigns. The correct answer is: They are […]

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Testing and reporting on the speed of Brian’s websites Key aspects of his accounts, including statistics, settings, and industry trends Judging ad popularity on social media Comparing Brian’s sales with ad serving data Download Google Ads Search Certification Exam Answers (PDF)

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Removing an extension from the ad. Improving the navigability of the landing page. Increasing the bid amount of the ad. Determining the location of users. Download Google Ads Search Certification Exam Answers (PDF)