Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct Responses

Performance Planner can integrate with additional budgeting software like QuickBooks. Performance Planner forecasting is driven by billions of Google searches conducted every week. Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing. Performance Planner relies on machine learning for forecasting purposes. The correct answer is: Performance […]

Which two searches may prompt the marketing manager’s ad? (Choose two.)

A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Boats and ships Boat adventure Travel on a paddle ship A green boat paddle Rowboat paddling Download […]

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Promote videos that speak to the business mission. Increase email list sign-ups from potential customers. Have more people view his website. Encourage customers to purchase electric cars. The correct answer is: Increase email list sign-ups from potential customers.