Google Ads Display Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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  • Target impression share
  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Maximize clicks

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

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Parents of infants Golf enthusiasts Men and women, ages 35 to 44 People looking to buy a car TV comedy fans Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?

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In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management. Its summary report provides executive summaries of total cost and bidding. It provides “recommended insights,” which are focused on Topic Targeting. Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies. Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which Targeting Option Is Best For Achieving Brand Awareness?

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Affinity Custom Intent In-Market Remarketing Download Google Ads Display Certification Exam Answers (PDF)