Google Ads Display Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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  • Target impression share
  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Maximize clicks

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

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Custom Intent audiences Demographic targeting Similar Audiences Standard remarketing Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)

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Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants. Employment targeting allows you to serve your ads only to those people who work in a specified field. Location targeting allows your ads to be served […]
Google Ads Display Certification Answers

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

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An awareness-based bidding strategy A conversion-focused bidding strategy A consideration-focused bidding strategy A revenue-focused bidding strategy Download Google Ads Display Certification Exam Answers (PDF)