Google Ads Display Certification Answers

Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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  • Target impression share
  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Maximize clicks

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

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Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding   Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

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To advertise a business’s online and local inventory and boost website or store traffic.​ To increase engagement, app installs, and in-app actions (like signing up for a newsletter). To increase exposure and reach audiences with specific interests across the web. Shopping campaign (1) Display campaign (3) App campaign (2) Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?

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3,000,000 300 3,000 300,000 Download Google Ads Display Certification Exam Answers (PDF)