Google Ads Video Answers

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Knowledge GlassComments Off on Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
  • Google Play and Display Pack 360
  • Google Lens and Search & Display
  • Google Ads and Display & Video 360
  • Google Drive and YouTube Premium

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

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In-Market Audiences Similar Audiences Custom Intent Audiences for YouTube Remarketing or Customer Match  Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

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The frequency report The audience retention report The watch regularity report The view demographic report Download Google Ads Video Certification Exam Answers (PDF)
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In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

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Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]