Intake is how you _____.

True or false? Each team within your company should have their own customer journey map.

True False The correct answer is: False.  

An example of an intended value milestone is when the customer expected to get her fridge fixed, ________.

and her fridge is fixed. and her fridge and sink are fixed. and the repair person arrives. but the repair person didn’t show up. The correct answer is: and her fridge is fixed.

When should a company create multiple customer journey maps?

If they sell to multiple personas that go through different processes If they sell multiple products or services If they have multiple customer-facing teams Never The correct answer is: If they sell to multiple personas that go through different processes.