Google Ads Measurement Answers

Incrementality experiments differ from A/B experiments in what way?

Sara TaylorComments Off on Incrementality experiments differ from A/B experiments in what way?
  • By determining the impact of ads on a consumer’s decision to convert or not convert.
  • By measuring the relative effectiveness of different versions of a marketing campaign.
  • By both requiring a holdback group to determine which version of an ad performs better.
  • By typically requiring a smaller sample size and less sophisticated statistical analysis.

The correct answer is:

  • By determining the impact of ads on a consumer’s decision to convert or not convert.

Related Post
Google Ads Measurement Answers

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Sara Taylor

Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model
Google Ads Measurement Answers

How would you turn marketing insights into action?

Sara Taylor

By shifting budgets from well-performing channels to underperforming channels. By increasing the frequency of underperforming ad creatives. By focusing on the right audience for the message shared in that stage of the buying journey. By increasing investment in an underperforming channel. The correct answer is: By focusing on the right audience for the message shared […]
Google Ads Measurement Answers

In terms of advertising, what’s attribution?

Sara Taylor

Determining the cost of each asset used in a marketing campaign Determining how much cost each channel requires Determining how much credit to award a client for their referral Determining how much credit each step of a process should receive The correct answer is: Determining how much credit each step of a process should receive