Google Ads Measurement Answers

Incrementality experiments differ from A/B experiments in what way?

Sara TaylorComments Off on Incrementality experiments differ from A/B experiments in what way?
  • By determining the impact of ads on a consumer’s decision to convert or not convert.
  • By measuring the relative effectiveness of different versions of a marketing campaign.
  • By both requiring a holdback group to determine which version of an ad performs better.
  • By typically requiring a smaller sample size and less sophisticated statistical analysis.

The correct answer is:

  • By determining the impact of ads on a consumer’s decision to convert or not convert.

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Google Ads Measurement Answers

Enhanced conversions for web can benefit a marketing strategist in what way?

Sara Taylor

By using third-party data to improve the accuracy of your conversion measurement By using hashed, first-party data to unlock more powerful bidding By using Google Analytics to unlock more powerful bidding By using third-party data to unlock more powerful bidding The correct answer is: By using Google Analytics to unlock more powerful bidding
Google Ads Measurement Answers

Which of the following can be used to describe enhanced conversions for leads?

Sara Taylor

Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system modification. Uses hashed, first-party data The correct answer is: Uses hashed, first-party data
Google Ads Measurement Answers

To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?

Sara Taylor

You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion. The correct answer is: You’d use conversion rate.