Fill in the blank: Inbound is about _____ with the world.

How is your product’s “job to be done” tied to your customer’s personal identity?

Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll […]

What Is The Three Horizon Framework?

The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a […]

Fill In The Blank: _______________ Is A Friendly, Harmonious Relationship; A Relationship Characterized By Agreement, Mutual Understanding, Or Empathy That Makes Communication Possible Or Easy.

Friendship Professionalism Communication Rapport Download HubSpot Inbound Certification Exam Answers (PDF)