In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

When the bumper ad was skippable. When consumers viewed a bumper ad three or more times. When the bumper ad was shown on the right frame. When the bumper ad showed for 10 seconds. Download Google Ads Video Certification Exam Answers (PDF)

Which TrueView ad format is optimized for product awareness?

TrueView for reach TrueView for action TrueView in-stream TrueView discovery Download Google Ads Video Certification Exam Answers (PDF)

Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

Include two different language translations. Edit the video ad to run in under five seconds. Make the call-to-action audible and visible. Re-purpose imagery and video assets. Download Google Ads Video Certification Exam Answers (PDF)