In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

Consumer Direct and New audiences General Purchase and Return audiences Customer Match and Similar Audiences Ideal Candidate and CRM audiences Download Google Ads Video Certification Exam Answers (PDF)

How does an advertiser benefit from using Think with Google?

Think with Google can ask the audience directly if your idea is on track. Think with Google can browse case studies showing how past ad campaigns have succeeded. Think with Google can find the right nomenclature of trending search queries. Think with Google can discover the top questions their target audience is asking. Download Google […]

What’s a key benefit of bumper ads?

High audience attention Reach to outside sites High signal value Low skip rate Download Google Ads Video Certification Exam Answers (PDF)