In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

The traffic sources report The audience retention report The device duration report The watch time report Download Google Ads Video Certification Exam Answers (PDF)

Aside from conversion tracking, what’s a requirement for using store visits?

The advertiser must have at least 10 video ads currently in their account. The advertiser must have at least 25 employees at each listed location. The advertiser must have multiple physical locations in eligible countries. The advertiser must spend $50,000 on Google Ads and YouTube monthly. Download Google Ads Video Certification Exam Answers (PDF)

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

Users can watch videos when offline. Users can connect with a community. Users pay only for videos they watch. Users get free cable television access. Download Google Ads Video Certification Exam Answers (PDF)