- First campaign, search, or ad
- Second to last campaign, search, or ad
- Last campaign, search, or ad
- Equal credit along the conversion touchpoints
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Filters cannot perform what action on collected data?
Convert dynamic page URLs to readable text strings Exclude traffic from particular IP addresses Include shopping preferences Include data from specific subdomains Download Google Analytics Individual Certification Exam Answers (PDF)
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who viewed a page on a website, then watched a video Users who engaged in a social media or email campaign Users who are female and have children Users 25 to 34 years old who have their browser set to Spanish Download Google Analytics Individual Certification Exam Answers (PDF)
What feature is required to track customer search terms on a website?
Site Search Data Import Enhanced Ecommerce Search filters Download Google Analytics Individual Certification Exam Answers (PDF)