- First campaign, search, or ad
- Second to last campaign, search, or ad
- Last campaign, search, or ad
- Equal credit along the conversion touchpoints
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What model represents the hierarchical structure of a Google Analytics account?
Account > View > Property Property > Account > View Account > Property > View View > Account > Property Download Google Analytics Individual Certification Exam Answers (PDF)
Which default traffic source dimensions does Google Analytics report for each website visitor?
Source and Medium Campaign and Ad Content Campaign and Medium Source and Campaign Download Google Analytics Individual Certification Exam Answers (PDF)
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