- Someone with a qualified interest in mountaineering
- Someone looking to purchase a new car
- Someone researching the safety features of baby prams
- Someone excited about a new movie release
Download Google Ads Search Certification Exam Answers (PDF)
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You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
Increasing the trustworthiness of the website. Modifying the ad’s landing page to load faster. Changing the call-to-action message of the ad. Reducing the bid rate on the ad. Download Google Ads Search Certification Exam Answers (PDF)
Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?
Her business will have a competitive presence with similar businesses during searches. Her business will have a higher ranking in organic search results. Ads for her business will appear across a variety of digital and traditional media. Potential customers will be automatically directed to her business website. Download Google Ads Search Certification Exam Answers (PDF)
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?
Search ads can appear within organic search results. Search ads can include videos of relevant products. Search ads can automatically send follow-up information to potential customers. Search ads can appear on relevant searches by potential customers. The correct answer is: Search ads can appear on relevant searches by potential customers.