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Google Ads Search Certification Answers

In-Market audiences would be suited to reach which user?

February 14, 2020Knowledge GlassComments Off on In-Market audiences would be suited to reach which user?
  • Someone with a qualified interest in mountaineering
  • Someone looking to purchase a new car
  • Someone researching the safety features of baby prams
  • Someone excited about a new movie release

Download Google Ads Search Certification Exam Answers (PDF)

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The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

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Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He’s a small player in the market, but he’s ready to scale up his business. Which two Google Ads campaign types should Trevor use to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web? Select 2 Correct Responses

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Video Search Shopping Discovery Display The correct answer is: Discovery Display  

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It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
In-market audiences allow the opportunity to specifically identify what kind of user?

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