If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?

While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?

You say they provide granular insights across an account; create, manage, and report on campaigns, ad groups, and keywords across multiple advertiser accounts; and provide a single platform for managing advertising campaigns across multiple exchanges. You say they provide granular insights across an account; use AI to provide insights into user behavior and identify trends; […]

Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

Dimension Label Reporting Conversion The correct answer is: Conversion

While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

You’d set up conversion cart data. You’d set up budget bid strategies. You’d set up custom variables. You’d set up custom metrics. The correct answer is: You’d set up custom metrics.