True Or False? If Your Product Can Be Used To Do More Than One Job, Content That Talks About All Of Those Jobs Will Be Relevant To Your Customers.

All Of The Following Are Reasons To Implement Technology As Part Of Your Sales Enablement Strategy EXCEPT:

To replace your processes. To provide visibility across teams. To measure the outcomes of your strategy. To automate parts of your strategy. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]

If Your Website Doesn’t Have Much Content To Attract Visitors, Which Of The Following Would Be The Best Content To Create First?

Articles that answer sales-related questions, such as how much your product costs. An “About Us”? page that describes the history of your company. General interest pieces that have broad appeal to your persona, even if the topics aren’t closely related to your product. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)