True Or False? If Your Product Can Be Used To Do More Than One Job, Content That Talks About All Of Those Jobs Will Be Relevant To Your Customers.

Fill In The Blank: While Buyer Personas Help You Understand Who Your Customer Is, Jobs To Be Done Helps You Understand Your Customer’s _____.

motivations role job description point of view Download HubSpot Sales Enablement Certification Exam Answers (PDF)

If Your Website Doesn’t Have Much Content To Attract Visitors, Which Of The Following Would Be The Best Content To Create First?

Articles that answer sales-related questions, such as how much your product costs. An “About Us”? page that describes the history of your company. General interest pieces that have broad appeal to your persona, even if the topics aren’t closely related to your product. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What’s The Sales Team’s Role In Content Creation?

Sales should be involved in content creation on an ongoing basis. Sales should be involved in identifying the content that needs to be created but not in creating it. Sales may be involved in the early stages of your content creation efforts, but once your sales enablement strategy is fully implemented, marketing should be able […]