True Or False? If Your Product Can Be Used To Do More Than One Job, Content That Talks About All Of Those Jobs Will Be Relevant To Your Customers.

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]

Which Of The Following Is The BEST Explanation Of What It Means To Help Your Customers “Fire”? Their Old Solution?

Helping them stop using whatever their previous solution was, even if they were “making do”? without a product. Helping them cancel any contracts with other service providers. Helping them understand why they should never go back to using their old solution. Helping them encourage their friends not to use the solution they were using previously. […]

Which Of The Following Is A Reason Sales And Marketing Need To Be Aligned?

To make sure messaging is consistent across both teams. To make sure the two teams’ goals are complementary. To combine the strengths of both teams. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)