True Or False? If Your Marketing Team Is Producing A Lot Of Content, A Large Percentage Of It Is Naturally Going To Be Valuable To The Sales Team.

What Should The Content Your Sales Team Uses During The Sales Process Do?

Answer common questions. Provide value to the prospect. Resolve common concerns. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

What’s The Difference Between A Vision And A Goal?

A vision is a state of affairs you want to bring into being. A goal is a metric outcome you can check off a list. A goal is a vision with metrics attached to it. Goals are rigidly defined, while a vision is a vague aspiration. A vision is a long-term plan for an entire organization. A […]

Why Should Defining Your Target Buyer Be Part Of Your Sales Enablement Strategy?

It will increase your sales efficiency by helping your sales team spend more time with people who are more likely to buy. It makes it easier to track the progress you’re making toward your goals. It’s impossible to implement a sales enablement strategy without first defining a target buyer. It’s a good way to identify […]